Harnessing the power of big data to design and manage golf courses


We provide data-led consultation services for golf facilities, agronomists and architects using our custom-built golf course analysis platform to ensure precise, informed decisions are made to maximise the potential of any golf course.

We have designed the very first system capable of collecting and interpreting mass player data on golf courses; we use it to enable each of our clients’ golf courses to achieve their full potential through reducing the cost of course maintenance, improving environmental policy and enhancing the on-course experience of players of all standards. We are committed to bringing clarity to the complex fields of golf course design and management by leveraging advanced data analysis to provide actionable insights and clear pathways for improvement.

What We Do

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Our System

Click here to find out more about how the Shorehill system works

Who We Are

Click here to find out more about the team behind Shorehill

Mission Statement

It is our aim to leverage advanced data analytics to provide actionable insights to golf facilities to dramatically enhance their golf course(s). We have laid out the following core principles to achieve this:

The unique aims and priorities of each client and facility shall be carefully considered when interpreting data. Statistical information should not be the sole basis for change, but rather analysed in the context of the facility, its history and aims moving forward.

Changes shall not be made without justification or proper consideration. It is our aim to ensure golf courses function as well as possible, whether that requires significant work or not. We will not act to ‘make our mark’ on any course, but instead simply look to present the best golf course possible.

We shall work, wherever necessary, with the relevant experts to ensure data is interpreted within the context of the golf course, its history, environment and maintenance practices. It is vitally important to us that any recommendations fit within these contexts.

Each facility has the right to review the cost of our services based on the total value added to the club. We do not intend for any club to be at a loss through utilising our system; a price review will be granted should this be the case.


Cookie Jar Golf Podcast

Shorehill's Harry joins the CJG podcast to talk about how Shorehill Golf are using big data to influence course design, and golf architecture

Data-driven Design

Harry discusses the role of big data in the design and management of golf courses for Golf Course Architecture Magazine

In Support of a Rollback

There has been growing support, particularly amongst the architectural community, for a rollback of the ball


Shorehill Introduction brochure

Example Hole Review brochure