What we do

At Shorehill, we believe strongly that the beauty of golf lies in the variety of courses on which we play and therefore look to use data not as a method to apply a singular model to all courses but rather as a process of understanding the unique golfer journey at each course, and as a means to enhance the experience of each player in as sustainable and efficient a way as possible. We are committed to providing a highly valuable and bespoke service to each of our clients, presenting reports to suit their own specific aims and budgets. We have outlined some of the most common topics for exploration below, but pride ourselves on our flexibility in reporting and presenting the information most relevant to the needs of each facility.

We provide data-led reports addressing the following topics:

Architectural Analysis

We test how effectively the strategic vision for any hole is upheld by the full range of golfers, in all conditions, and advise on how best to re-apply or enhance the intended strategic concepts.

The strengths and weaknesses of a hole or course can be intimately understood prior to larger scale renovation or redesign work. We provide a precise guide to how the holes currently function and our data is subsequently invaluable in ensuring that meaningful changes are made to the course.

Our system can be used to study historic courses, analysing how advances in equipment have changed the way the course is played, and how shot values and strategy can be re-established for the modern player. We also monitor how the golfer-golf course relationship develops over time as equipment advances continue to change the way we play the game.

Reviewing the Impact of Course Conditioning on the Golfer Experience:

The impact of course conditions can be monitored and understood in relation to each category of golfer. This report allows for increased clarity in golf course maintenance through exploring the compound affects of green speeds, rough heights and course firmness on strategy, playability, pace of play and, ultimately, golfer enjoyment.

Maintenance Reviews:

Actual player usage is compared with maintenance costs to eliminate areas of high cost with little value to the golfer. A framework can be created to maximise maintenance efficiency by streamlining the use of water, chemicals and fertilizers.

We explore how the environmental footprint of the course can be reduced without diminishing the experience of the players.

Development Simulations:

The impact of potential changes to the course can be predicted using our advanced data-models. Trial and error, estimation and guesswork can be removed, maximising the impact of on-course investment and preventing poor allocation of budgets.

Budget-Specific Development Planning:

The accuracy of our data allows strategic precision in implementing changes of minimal input, for the greatest effect. The impact of any changes can be maximised, reducing costs and construction time.

Playability Reports:

We examine how the on-course experience of golfers of all standards can be enhanced. This often requires complex data-processing and simulation to settle upon the ideal balance between playability and challenge.

Creation of Teeing Guidelines:

Our research enables the creation of meaningful guidelines to ensure that golfers of different abilities play from the tees most likely to fairly challenge them by presenting obstacles of suitable difficulty to navigate. This can enhance the way all golfers interact with the course and allow an appreciation for the vision of the architect by golfers of all standards.

Course Set-Up Appraisals:

We review how changes to the set-up of the golf course impact the golfer experience. We look specifically at how changing pin locations and tee positions impacts player performance, strategy and pace of play.

Analysing the Impact of Weather on the Golfer Experience:

We compile and present reports on the impact of changes to daily weather conditions to the golfer experience so that a fair and enjoyable test of golf can be provided in all conditions.

Safety Analysis:

We provide detailed analysis of course and hole safety information, logging shots hit within close proximity to other groups or areas.

What We Do

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Our System

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Who We Are

Click here to find out more about the team behind Shorehill